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Steps To A Successful Candle Fundraising Campaign


Helping groups and organizations set up a successful Candle Fundraising Campaign is your key to success! As you begin to build your gourmet candle business through candle fundraisers you will be in a position to help these organizations raise the funds they need, while at the same time making a nice profit for yourself.

However, the key is to set them up for success! Once an organization has a successful candle fundraiser with you, they'll come back for future fundraisers. Plus...they'll refer other groups and organizations to you.

candle fundraising campaign

So, once again, the key to being successful with your candle fundraising business is to make sure the fundraising campaign you set up for these organizations is successful! Here are some fundraising ideas and tips you can share with the organizations you are working with. Enjoy!

Set an objective: The objective you set for your group should include a financial figure, as well as a tangible element. For example, a group must raise $2,000 to pay for new band equipment, as well as traveling costs to the Annual Band Competition.

Set a deadline: Your fundraising campaign should run a maximum length of 2 weeks. Keeping the campaign short will keep your participants motivated and on track.

Know your group: Knowing how many of your group members will be participating in the candle fundraiser is important, since it will help you organize a selling strategy. This will help determine the geographic area to be covered by the participants, as well as the best time to solicit donations.

Motivate your group: It is important to maintain close and constant contact with your group members, and to motivate and encourage them constantly.

Being a positive role model for the group is also important, not only in terms of how much money you raise, but also in terms of how much time and effort you put into your candle fundraiser to make it a success.

Managing Your Candle Fundraising Campaign

Delivery:If you're pouring your own candles, make sure the group and its customers know that you'll need a specific amount of time to deliver the candles. Ideally, you've already got a significant amount of stock on hand. If you buy your candles wholesale, then you should probably allow 2 to 3 weeks for delivery.

Money collection: Members should collect money when they take the order. Also, it is easier for the campaign organizer to collect ONE check from each participant for the entire sum of money collected, rather than several checks.

Tallying and packing orders: You'll need to decide whether to pack the orders individually for delivery to the group or to simply deliver the boxed candles to the group as is and let them separate out the orders.

It is time-consuming to bag up the orders, but an advantage is that you can place your re-order information in each bag for future customer orders.

Incentive Prizes For Your Fundraising Campaign

Not all candle fundraising campaigns need additional incentives to motivate the participants. If a baseball team needs to raise $75 per player to be able to participate in a tournament, the incentive is already there.

With many campaigns, however, this is not the case. The following are some additional ideas intended to help motivate your participants.

Individual completion prizes: Everyone who sells a pre-determined minimum amount of candles receives a cash prize, movie tickets, or any other prize available.

Best-seller prizes: Offer a prize to the individual who raises the most money, or sells the most candles.

Draw prizes: Every participant who sells a pre-determined minimum amount of candles is entered into a drawing for cash prizes or other merchandise.

Intangible prizes: These are often the most effective for the participants, and as a result, create the most incentive. For example, have your coaches agree to coach a game in a silly costume! Being creative in this aspect is important, and can help make your fundraiser a true success.

Following these tips will make your fundraising campaign profitable for the groups and organizations you work with as well as getting your candles in the hands (and noses!) of more happy customers!



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